Professional Diploma in Digital Marketing

Course details

OVERVIEW

As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.



Provider OverviewDigital Marketing Institute

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.  Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most.

Course AimAs the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.
‘


Target Audience
Marketing Executives, Managers, Senior Management
IT Managers
Business owners
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing


Course Details
This course will cover the following key topics:

• Introduction to Digital Marketing
• Search Marketing: SEO
• Search Marketing: PPC
• Digital Display Advertising (DDA)
• Email Marketing
• Social Media Marketing (Part 1)
• Social Media Marketing (Part 2)
• Mobile Marketing
• Analytics
• Strategy & Planning

Learning Outcome

By earning this Diploma, you will be able to:

• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business
  Updated on 24 April, 2019 - Read Less