Course details
OVERVIEWAs the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.
Provider OverviewDigital Marketing Institute
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body. Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most.
Course AimAs the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.
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Target Audience
Marketing Executives, Managers, Senior Management
IT Managers
Business owners
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Course Details
This course will cover the following key topics:
- Introduction to Digital Marketing
- Search Marketing: SEO
- Search Marketing: PPC
- Digital Display Advertising (DDA)
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Analytics
- Strategy & Planning
Learning Outcome
By earning this Diploma, you will be able to:
• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business
Updated on 24 April, 2019
Job roles this course is suitable for:
Marketing Executive , Senior Manager , IT Manager , Business Owner , Social Media SpecialistAbout Al Moalem Institute
For nearly a quarter century, Al-Moalem Institute (AMI) has started delivering its noble mission which is training and developing human resources in the Kingdom of Bahrain and the Arabian region.
This is an essential national mission, thus, we have reaped its benefits through all who have participated in Al-Moalem Institute long or short term programmes. AMI has trained over 50,000 candidates over this period and still it offers its programmes seeking for the best and
Excellency, benefiting from the best experts and consultants with high knowledge and experience, and from the provision of international professional certifications and accreditations.
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