Course details

The MSc in Food Business will provide you with the skills to analyse the key issues impacting on an evolving food chain such as changing consumer demand, the need for better value, the emerging food service markets, food supply chain management, food safety, food and health issues, product innovation, and the application of those skills to the food industry.

The balance of business and computer skills and a European language on this programme reflects the global nature of the food industry and the dynamic nature of the Irish food industry.

Course Details

The Department of Food Business and Development offers a full-time MSc in Food Business which is ideally suited to graduates interested in pursuing a career in strategic management or marketing in the food sector. The needs of the food sector in the future involve the development of an efficient and responsive food chain (from farm to processor to consumer) in which market changes are reconciled with strategic and production decisions along all stages of the food business chain.

The course is pided into two parts. You will complete modules to a total of 60 credits in Part I (year 1). You must undertake a food industry-centred research project after the end of Part I university examinations. In Part II (year 2) of the course you will submit a report on your food industry-centred research project and a dissertation on a research project.

On successful completion of this course, you should be able to:

  • evaluate current food consumer and food industry trends, policy issues and drivers and strategies impacting on the evolving food supply chain
  • design and implement innovative marketing strategies for competitive markets
  • evaluate the role of market orientation and strategic marketing in new product success
  • identify the ethical, regulatory and environmental responsibilities of modern food enterprises
  • evaluate your personal and employment skills development as a result of working in some facet of the food supply chain
  • apply new research techniques to new marketing situations
  • analyse the research process and its key components and design a piece of research to answer a specific research question

Course Practicalities

Lectures take place from Mondays to Fridays from 9am to 5pm. The actual hours vary depending on the selection of elective modules over period one and period two. A seminar is held every Thursday from 9am to 11am to introduce you to key food research themes.

Updated on 08 November, 2015

About University College Cork

UCC was established in 1845 as one of three Queen’s Colleges - at Cork, Galway and Belfast. These new colleges theyre established in the reign of Queen Victoria, and named after her.

Queen's College, Cork (QCC) was established to provide access to higher education in the Irish province of Munster. Cork was chosen for the new college due to its place at the centre of transatlantic trade at the time and the presence of existing educational initiatives such as the Royal Cork Institution and a number of private medical schools.

The site chosen for the new college was dramatic and picturesque, on the edge of a limestone bluff overlooking the River Lee. It is associated with the educational activities of a local early Christian saint, Finbarr. It is believed that his monastery and school stood nearby, and his legend inspired UCC’s motto: ‘Where Finbarr Taught, let Munster Learn.’

On 7 November 1849, QCC opened its doors to a small group of students (only 115 students in that first session, 1849-1850) after a glittering inaugural ceremony in the Aula Maxima (Great Hall), which is still the symbolic and ceremonial heart of the University.

The limestone buildings of the Main Quadrangle (as it is now known) are built in a style inspired by the great universities of the Middle Ages, and theyre designed by the gifted architectural partnership of Thomas Deane and Benjamin Woodward. The iconic image of UCC, it is set in landscaped gardens and surrounds the green lawn known to all as the Quad.

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