Florist / Floral Design

Course details

Whether you have an interest in floral design for fun or want to work toward a career in floral design, Stratford's course is ideal for you!

Stratford's florist/floral design course focuses on the fundamentals of professional floral design. Students can learn everything from basic to advanced techniques with our step-by-step instructions. In addition, our comprehensive curriculum also includes a section on how to set up a professional retail environment. 

Florist / Floral Design Course Outline

Florist/Floral Design Module 1

Floriculture Designing and Merchandising Part 1

• Exploring Careers in the Retail Flower Business
• The History of Floral Design
• Principles of Design
• Design Elements and Guidelines
• Selection of Cut Flowers and Greens
• Flower and Foliage Classification
• Conditioning and Storing Cut Flowers and Greens
• Mechanics and Supplies Used in Floral Design
• Containers
• Selecting Wire and Wiring Flowers
• Selecting Ribbons and Tying Bows

Florist/Floral Design Module 2

Floriculture Designing and Merchandising Part 2

• Boutonnieres and Corsages
• Bud Vases
• Circular Arrangements
• Triangular Arrangements
• Line Arrangements
• Constructing Wreaths
• Holiday Arrangements

Florist/Floral Design Module 3

Floriculture Designing and Merchandising Part 3

• Wedding Flowers
• Sympathy Flowers
• Drying Flowers
• Arranging Permanent Flowers
• Selection and Care of Indoor Plants
• Decorating Potted Plants
• Pricing Strategies
• Selling in the Flower Shop
• Displays
• Delivery
• Professional Organizations

Florist/Floral Design Module 4

How to Open and Operate a Successful Floral Business

• Is the Floral Business For You?
• Store and Décor
• The Ins and Outs of Daily Business
• Products and Supplies
• Floral Arranging
• Customer Service
• Business Plan and Accounting
• Legal Issues
• Employees
• Marketing Matters
• Expansion, Selling and Retirement