Course detailsCourse Content :
1. Marketing: Managing Profitable Customer Relationships
2. Company and Marketing Strategy
3. Managing Marketing Information
4. Consumer Markets and Consumer Buyer Behavior
5. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
6. Product, Services, and Branding Strategies
7. New-Product Development and Product Life-Cycle Strategies
8. Pricing Considerations and Approaches.
9. Marketing Channels and Supply Chain Management.
10. Integrated Marketing Communication Strategy(IMC).
11. Full Marketing Plan Development .
12. Cases ,Workshops and individual assignments starting from first lecture Updated on 11 December, 2018
Eligibility / Requirements
Graduate, fair English language & Want to learn Marketing Well.
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