- Duration: 5 Days
- Timings: Part Time, Weekday evening classes
Course details
Do you want to learn to take ideas you have and turn them into real businesses? Then this is the course for you. Learn to go from an idea to a real business with our crash course in practice building a startup. We'll go over everything from how to know your idea has legs, market sizing, building a prototype to test, and coming up with a feasible customer acquisition strategy and business plan.AstroLabs has helped hundreds of startups in the region through our coworking space and Academy training programs. This hands-on program is the culmination of our regional entrepreneurship insights, that will give you a practical playbook to turn your idea into a sustainable startup.
Day 1 - Ideation & Validation: How To Tell If Your Idea Is Worthless - Monday, January 15th, 2018 6:30-9:30 pm
- How to come up with ideas
- How to know if your idea has legs
- The "bottom-up" way to market sizing
- Questions to ask when assessing an idea: Do people want it? How much will they pay for it? How will you reach them? How many are there?
Day 2 -Your Business Model: Where Most Startups Fail
Tuesday, January 16th, 2018 6:30-9:30 pm
- Startup business models that make sense
- Regional and international examples and case studies
- The CAC (Cost Per Acquisition) / CLV (Customer Lifetime Value) Model
- Creating a simple business plan to test
Day 3 -Prototyping: Seeing If People Care
Wednesday, January 17th, 2018 6:30-9:30 pm
- Testing your idea before you build it
- What are the components of your idea you need to test?
- Mockups and prototypes
- Building a functional prototype
Day 4 -Real World Feedback: Reality Check Survival
Thursday, January 18th, 2018 6:30-9:30 pm
- Building a landing page
- What makes a great landing page and optimizing for conversions before you start selling!
- Setting up tracking
- Running a validating campaign on Google & Facebook
Day 5 -Building Your Startup: Rolling Up Your Sleeve and Hustling
Saturday, January 20th, 2018 10am-4pm
- Splitting your startup into functions and process
- Hiring / In-house and Outsourcing
- Building your MVP (Minimal Viable Product) & Product Management
- Digital Marketing Crash Course
- One-one-one mentorship
- Final presentations on what you tested and future action plans
Job roles this course is suitable for:
Entrepreneur , Co-founder , General Manager , Project ManagerAbout AstroLabs Academy
AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business.
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