Managing Customers for Competitive Advantage

Course details

The ability to find, satisfy and retain customers is at the very core of business success. Many organizations are skilled at marketing to find and convert new prospects. Far fewer understand how to make their customers loyal and keep them coming back year after year.

In this fast-paced training course in Dubai you will learn how to find and use the right information to understand what your customers want and what will delight them. When you know what drives loyalty, the key to success is in rigorously providing what they want and looking for any changers in needs and expectations. You will learn advanced tools and techniques to grow and nurture your customer base using the best advertising of all - word of mouth.

This AZTech training course will feature:

• Identify and understand the elements of a customer relationship strategy
• Evaluate customers' needs and the triggers and motivators that are important
• Understand how to manage customer data and analyse it
• Plan a customer service programme to ensure customer retention and loyalty
• Deliver consistent service and measure and demonstrate its success

 
What are the Goals?

By the end of this AZTech course, participants will be able to:

• Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
• Assess and review your value proposition for each core customer segment
• Develop a customer research programme to discover what the critical factors are
• Understand Customer Relationship Management systems and their value
• Align customer service approaches and deliver consistency
• Evaluate customer feedback to fine tune your systems
• Share appropriate data to create a single customer view with colleagues

Updated on 09 January, 2020