Effective Business to Business (B2B) Marketing

Course details

In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way.  However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.

This AZTech training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price is specifically for B2B companies and it shows best-practice with many real-life B2B examples.

This AZTech training course will feature:

• Key principles and practices of B2B marketing
• A structured marketing process
• Valuable tools and how to use them
• How to create a marketing mix
• How to adopt a market-focused approach
• Real examples of how to apply it in B2B

 
What are the Goals?

By the end of this AZTech training course you should be able to:

• Help your company to use marketing effectively
• Know how to overcome price competition
• Win customers and build better relationships
• Increase your company's credibility among stakeholders
• Prioritise marketing actions and give clear direction
• Avoid wasteful marketing and increase profit margins

Updated on 30 September, 2018