Creating a Marketing Plan for Business-to-Business

Course details

Many B2B companies are under pressure from lower-priced competitors, but they can still succeed if they have a credible marketing plan that helps them to deliver superior value. A marketing plan will help you to win customers and build customer relationships. It will also play an essential role in building your brand, so that you can avoid competing on price and can maintain your company's profitability.

This AZTech training course shows you how to construct a marketing plan and how to co-ordinate marketing with sales so that they are aligned with the plan. It also gives you an opportunity for further post-course support to construct your plan.

This training course will feature:

• What you should analyse before planning
• Defining the strategy
• Structuring the plan
• Targeting the right value propositions accurately
• Building the right marketing mix
• Implementing and controlling the plan

 
What are the Goals?

By the end of this AZTech training course you should be able to:

• Construct a written marketing plan
• Justify, and win, support, for your plan
• Explain and defend your marketing strategy
• Co-ordinate and integrate the marketing mix
• Direct colleagues to implement your plan

Updated on 03 October, 2018