Course details
Whether you're just exploring a business idea or ready to get started, this course outlines the critical elements needed for a successful business strategy. You'll uncover the pitfalls to avoid and what it'll take to have a fighting chance at succeeding.
The 9 steps also form a process you'll be able to use over and over as you explore new business ideas. It'll help you identify the major gaps in your thinking, make the necessary adjustments and help you decide whether to proceed with your idea, or not.
Your benefit: Although as you'd expect, there's some effort and research involved on your part, you will be rewarded with the knowledge that you'll have a good grasp of the key resources, time and money required to move ahead with your idea.
Should you need to develop a full business plan with the financials and operational details, in order to obtain financing, this 9 step process will give you a solid start towards that.
Before examining the 9 steps, you as the entrepreneur and initiator of this business idea, needs to establish your "end in mind" for this venture. In other words, what is your vision for this venture and how do you want it to "show up" for the eventual consumer in the marketplace. How will you and your product be viewed once it's in the marketplace? Leader, follower, loser, winner?
At the core of this course, we'll examine the makeup and details within each of the nine steps, which are:
- The process of identifying your ideal/target customer
- The process of identifying your value proposition - your product
- Identifying the distribution channels
- Identifying your customer relations strategy
- Identifying the potential revenue streams, sources and quantifying the same
- Identifying the key resources that will be required to support this venture
- Identifying the key activities that need to take place in support of this venture
- Determining whether key partnerships need to be formed
- Evaluating the costs associated with launching this venture
In the end, the costs associated with supporting this venture, versus the projected revenue will be placed side by side and a determination made whether this venture has validity, adjustments need to be made or, perhaps it should be shelved.
My hope is that the information forwarded in this course will help to direct you on the path to success.
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