Fashion Merchandising and Design

Course details

The great thing about Stratford's fashion merchandising and design course is that you can learn about both the artistic and business aspects of this creative and exciting career field. 

Our comprehensive curriculum can help you gain a well-rounded introduction to fashion merchandising and design and help to prepare you for a rewarding new career! You can learn about everything from types of textiles and fibers to the design process, wardrobe planning, clothing production and so much more!

Fashion Merchandising and Design Course Outline

Fashion Merchandising & Design Module 1

In Fashion: From Runway to Retail Part 1

• Fashionista Aptitude Survey
• Fashionista Boot Camp
• Creators and Visualizers
• Key Fashion Designers
• Qualities of Great Designers
• Stylists
• Top Editorial Fashion Directors
• TV Fashion Journalism
• Photography Team
• Six Rules of the Set

Fashion Merchandising & Design Module 2

In Fashion: From Runway to Retail Part 2

• Career Path
• The Interview
• Internships
• How to Critique a Piece of Work
• Fashionista Magazine Matrix
• Internet Fashion
• Sellers
• Designer Labels
• Public Relations, Advertising, Retail and Management
• Art and Commerce
• Fashionista Survival Guide

Fashion Merchandising & Design Module 3
The Clothing and Textile Industries

• Why People Wear and Select Certain Types of Clothes
• Fashion Terms and Clothing Construction Terms
• The Clothing Business and Fashion Cycles
• Socioeconomic Influences on Fashion
• Basic Styles for Dresses
• Necklines, Collars, Sleeves
• Skirts, Pants, Coats and Jackets
• Haute Couture
• Designer Ready-to-Wear
• The Business of Clothing Production
• Establishing Merchandising Plans
• The Designing Process
• Fashion Promotion
• Types of Apparel Retail Outlets

Fashion Merchandising & Design Module 4

Types of Textile Fibers, Color, Value and Quality

• Natural Fibers
• Manufactured Fibers
• Fabric Construction, Coloring and Printing
• Fabric Finishes and Popular Apparel Fabrics
• Color as a Design Element
• Using Color in Apparels
• Shape, Line and Texture
• Wardrobe Planning
• Being a Smart Shopper
• Judging Value and Quality
• Proper Fit
• Apparel Needs for Infants and Young Children
• Needs of Older People and Pregnant Women
• The Caring and Storage of Clothes

Fashion Merchandising & Design Module 5

Careers in Fashion Merchandising and Design

• Production Marketing and Sales
• Administration
• Apparel Design Careers
• Production Management
• Sales and Retail Jobs
• Merchandise Planning and Buying
• Fashion Advertising
• Fashion Publicity
• Home Sewing Industry
• Textile and Clothing Historians
• Theatrical Consumers
• Landing a Job and Becoming Successful