Fashion Marketing & Management

Course details

Our Fashion Marketing & Management Course prepares students for careers in Public Relations, Events Management, Fashion Buying, and even to the extent of setting up a fashion business. At Raffles, our Fashion Marketing & Management Course will equip students with the familiarisation of fundamental industry practices essential in fashion marketing. College activities will extend beyond the walls to include field-trips to fashion-related events and exhibitions. In culmination of our Fashion Marketing & Management Course, students will also have the opportunity to work with fellow classmates as they organise a public fashion show

Advanced Diploma Course Modules

• 20th Century Styles & Trends
• Academic Research & Communication Skills
• Buying Principles
• Colour Theory & Design Principles for Fashion
• Computer Graphic Skills
• Consumer Behaviour
• Digital Photography
• Fashion Coordination & Promotion
• Fashion Journalism
• Fashion Marketing & Merchandising
• Fashion Marketing Project 1 & 2
• Fibers & Textiles
• Financial Management
• Global Supply Chain Management (Fashion Buying)
• History of Costume 1 & 2
• Human Resource Management
• Industrial Attachment
• Integrated Fashion Communication 1
• Introduction to Brand Management
• Market Research
• Marketing Foundation
• Product Development
• Sensorial Marketing
• Technical Drawings (Garment Typology)
• Visual Merchandising

Bachelor Degree Course Modules

• Brand Management
• E-Fashion
• Fashion Communication
• Major Studio Project
• Social Psychology of Fashion
• Strategic Marketing

Career Opportunities

• Costume Coordinator
• Fashion Editor
• Market Researcher
• Brand Manager
• Merchandiser
• Visual Merchandiser
• Fashion Stylist
• Image Consultant/Coordinator
• Public Relations Officer
• Fashion Buyer
• Events Manager