Course details

The course has the main objective of giving marketing notions and allowing the students to create a marketing plan for a retail shop or a company, as well as knowing the factors, which influence Fashion in distribution, pricing and selling. The course is given by the Italian expert Stefania Gulina


  • Marketing plan, SWOT analysis, ethic and corporate social responsibility, going global, product life cycle, market penetration, consumer’s behavior, branding, pricing, supply chain management, case study

About Italian Fashion Academy

The Founder of the We_They, Stefania Gulina, after years of experience all over the World, as consultant for fashion institutes in India, Saudi Arabia, Syria and founder and former manager of FDC (Fashion & Design Centre) in Egypt, with an International Degree in Advertisement, Fashion Studies and  Marketing, in the prestigious international University IULM, has decided to use her success and experience and open the first We_They in Egypt.

The We_They provides up-to-date courses in the Design, Pattern Making and Jewelry Field and not only…allowing you to enter the glamorous world of Design, Styles, Trends and Coolness… order to trace the sources of inspiration and to re-born into a new international era.

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