Fashion Business

Course details

The objective of the course is to provide young professionals working in the Fashion Industry with the bases of Fashion and Luxury marketing, merchandising and branding.

• Introduction to Fashion Design: An introduction to fabrics, cuts, mood boards, etc.
• Fashion Environment.: An introduction to the fashion business environment. The evolution of the markets, the structures and the sectors are studied in a global context.
• The Complex Environment of Design: Learn how to anticipate and interpret fashion trends. Understand the dynamics and challenges behind the design of a collection.
• Fashion Branding Learn how to establish the brand identity, increase the desirability of the brand and identify brand extensions and collaboration opportunities.
• Fashion Marketing: Discover the Fashion Marketing principles and tools in order to develop a well-focused marketing strategy.
• Fashion Shows. Discover the Fashion Weeks world and enter behind the scenes of the Fashion Shows preparation.
• Luxury Brand Management: Understand the luxury marketing process, from brand DNA definition, to product design, promotion and distribution
• Supply Chain Strategies: Study the complexity of the fashion supply chain and learn how to identify opportunities and maximize profitability.
• Fashion Buying: Learn how to analyze sales, prepare budgets, identify suppliers and choose the right range of products for your brand or store.
• Retail Branding: Study the bases of Visual Merchandising and how to give your clients the ultimate shopping experience.
• e-Business and digital marketing: Identify the opportunities of the net and learn how to benefit from new technologies in order to increase the reach and appeal of fashion brands.
• Two Practical outings to put it all into practice!