Course detailsThis fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will gain an understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and promote brands.
This practical course will expose you to fashion brand and marketing campaigns. Working on a range of fun creative briefs you will develop ideas and proposals for integrated marketing communications for the modern fashion world.
- Trends in fashion branding
- Brand positioning
- Innovation and creativity now and in the future
- Brand management strategy
- Creativity on different levels (Luxury brands vs. High St giants)
- Branding communication
- Visual branding
- Visual merchandising and service branding
- Designing branding materials
- Sustainability in creative branding
- Branding sustainable brands
- Creative branding in a digital age
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
All students who fully participate in all session of the course will receive a 'Certificate of Short Course Attendance' from London College of Fashion.
About London College of Fashion
You will receive tuition from the high calibre industry professionals at our London Campuses to help you pursue your interests in fashion.
University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.
The University draws together six renowned colleges, each with its own world-class reputation. Our excellent facilities include everything from letterpress machinery to studio theatres and college archives.
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