Fashion Brand Management London College of Fashion
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a modern perspective.
This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a series of briefs.
This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a series of briefs.
- Brand DNA-X key principals
- Brand values
- Brand positioning
- Brand communication
- Brand management strategy
- Innovation and creativity now and in the future
- Brand experience on different levels (Luxury brands vs. High St giants)
- Visual branding
- Visual merchandising and service branding
- Sustainability in creative branding
- Creative branding in the digital age
- Mindfulness for management
This course is no longer available.
Course details
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a modern perspective.This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a series of briefs.
- Brand DNA-X key principals
- Brand values
- Brand positioning
- Brand communication
- Brand management strategy
- Innovation and creativity now and in the future
- Brand experience on different levels (Luxury brands vs. High St giants)
- Visual branding
- Visual merchandising and service branding
- Sustainability in creative branding
- Creative branding in the digital age
- Mindfulness for management
Job roles this course is suitable for:
Fashion marketing , Fashion communications , fashion marketing , brand management , fashion business , fashion marketingAbout London College of Fashion
You will receive tuition from the high calibre industry professionals at our London Campuses to help you pursue your interests in fashion.
University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.
The University draws together six renowned colleges, each with its own world-class reputation. Our excellent facilities include everything from letterpress machinery to studio theatres and college archives.
