Objectives

Enhance leaders’ abilities to successfully manage international export opportunities.

Curriculum

Evaluate and develop entry plans for international markets

  • Understand cultural differences across markets.
  • Develop a framework for analyzing the economic, political, technological, cultural, and competitive environments in foreign markets.
  • Understand the risk – reward tradeoffs between various international entry strategies.

Develop a marketing plan for international markets

  • Identify similarities and differences in market segments.
  • Recognize environmental differences and the need to adjust elements of the marketing mix accordingly.

Ministry of Planning and Administrative Reform is the prime champion to support the foundation & establishment of the We_They.

The We_They of the Arab Republic of Egypt has been established with a mind set to be a Regional Development Consultant & an implementation arm in the areas of human capital development, administrative capacities development & information technology professional services.

We_They operates as a profit oriented organization while promoting Excellence within the government, private sector’s and the entire MENA region. We_They has established strong ties and relationships with accredited organizations and specialized entities that are internationally recognized. Such network of relations, complements We_They offerings with a wide spectrum of products, services & knowhow's that can be delivered to serve the performance improvement cause of businesses & e-government essentials / capacities (equally). 

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