Course details

At the end of the program participants will acquire the following:

A better understanding of what's the role and impact of marketing

Identify the elements and processes used by marketing

Learn how to structure and benefit from the marketing teams

Program Outline

  • The critical role of marketing
  • Customer value and satisfaction
  • Developing a marketing plan
  • Marketing information
  • Marketing research
  • SWOT analysis
  • The use of communication
  • Analyzing industries competitors
  • Differentiating & positioning the market offer
  • Measuring marketing performance
  • Structuring marketing department
Updated on 08 November, 2015

About Strategic Vision

Is a fast growing company (Started Jan. 2007) that serves key accounts in different market segments. The company offers a wide array of products and services in training and development, recruitment services, HR and management consultancies.

Our Vision

Our vision is to provide first class management tools that will assist inpiduals and organizations to dramatically improve their performance and achieve their superior goals.

Our Mission

Our mission is to contribute in building the professional base and raising the competency bar of our local and Arab workforce up to the world-class quality standards in order to compete in the international marketplace by providing state of the art tools and techniques as well as applying best business practices.

Our People

Our team is a composed of experienced, high caliber, and multinational consultants who are associated with international networks of consultants, professionals and practitioners.

 Our Process

We bridge gaps between advanced management and HR systems, and current processes in the Middle East environment; while balancing practical and proven business models against academic concepts and textbook theories.  

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