Executive Certificate In Festival And Event Management Informa Connect Middle East
Instructor led live virtual classroom online. Classes may be individual or in group.

Course details

The ECFEM is a three day intensive training course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events. 

Content

  • Festival And Event Introduction, Planning And Initiation
  • Workshop: Devise a HR strategy for an event; practical implementation of project management tools
  • Festival And Event Production, Marketing And Sponsorship
  • Workshop: Produce a press release for an event; devise an event sponsorship plan
  • Festival And Event Financial And Risk Management, Control And Evaluation
  • Workshop: Produce a Risk Management Plan; examine event budgets

Who should attend
This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

  • Event professionals such as event organiser, coordinators, supervisors and managers
  • Festival Organisers
  • Conference/meeting and exhibition planner
  • Public event officers/coordinators and managers
  • Sport event organiser

Also communication and marketing department staff: communication/ marketing assistants, coordinators and managers that will be in charged to plan events for their company.

Benefits of attending
Understand the theory and practice of event planning, promotion and implementation Determine and examine the importance of effective project aims, objectives and budgeting Measure the importance of effective safety, security and risk management strategies

Updated on 01 May, 2018

About Informa Connect Middle East

Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

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