Modules of Study
Student is required to complete any 2 units from below to claim the Executive Diploma in Business Administration (EDBA).
Strategic Marketing Management:
Marketing is at the core of business. Outperforming the competition requires solid marketing knowledge and precise marketing decision making. An organisation's positioning, and the positioning of its products and services, depend on the formulation and implementation of intelligent and well-informed strategic marketing plans. All organisations operate in a dynamic marketplace. Competition, consumers, technology and market forces constantly redefine the way organisations operate. Staying competitive means that organisations need to continuously adjust and adapt their customer approach to meet changing needs and expectations. Strategic marketing is a way of focusing an organisation's energies and resources on a course of action that can lead to increased sales and dominance of a targeted market. A strategic marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements of marketing. It identifies an organisation's strategic marketing goals, and explains how they will be achieved, ideally within a designated timeframe.
This module provides the learner with an understanding of how to review current organisational management strategies and the skills to develop a strategy plan in an organisational context. Learners will discover how important it is for an organisation to understand what is happening in their external environment and how the environment is changing. This will then enable learners to review an organisation's existing business plans, using appropriate tools and techniques. Having explored the competitive environment, learners will understand how to develop strategic options using modelling tools and then develop a strategic plan, giving due consideration to the core values, vision and mission of the organisation. Learners will then look at planning the implementation of a strategic plan and the creation of monitoring and evaluation systems to measure progress.
Strategic Human Resource Management
Strategic human resource management is concerned with the management of human resources in ways that support an organisation's strategy and contribute to the achievement of organisational goals. It takes a long-term perspective on how human resources can be matched to organisational requirements and considers broader matters such as the quality and commitment of the human resource to an organisation. The nature of the changing business environment requires adaptable strategic human resource plans. Organisations have a range of human resources policies that explain how human resources are examining human resource management, learners will understand how human resource strategy and policies enable personnel to work in ways that contribute to the overall effectiveness of organisations in both the short and long term.
Learners will gain an insight into the current thinking on leadership from an organisational perspective. They will examine the links between strategic management and leadership, particularly the skills a leader needs to support organisational direction. The unit will help learners understand the impact of management and leadership styles on strategic decisions in differing situations, through examining the competences and styles of successful leaders. gives an organisational perspective, but it offers learners an insight into how it can contribute to development of their strategic management and leadership skills through assessing requirements for their current or future job roles. will enable learners to research a range of management and leadership development methods and evaluate their in meeting the skills requirements for effective leadership.
Strategic change management is most effective when an organisation actively seeks the participation of all relevant stakeholders. A change management strategy will be effective only if it has the support of all stakeholders. If they are to have a sense of ownership, stakeholders need to have the opportunity to contribute to the development of the change strategy. Strategic change impacts on the human resources structure of the organisation and this often means a restructuring of the workforce or changes in working practices. Learners will develop an understanding of the models of strategic change and the role that stakeholders play in this process. They will then examine the need for change in a selected organisation and plan the implementation of a model for change.
This course is open to all. it is designed for mid level managers who wish to undertake more senior responsibilities at commercial and semi government organisations.
Students applying for the program would benefit more readily if they meet with one of the following: 1. An appropriate Diploma 2. Applicants must have experience of working in a management position 3. An appropriate professional qualification
Senior Management Positions
Capital students have won over 22 National Design awards in Fashion since 1998 across all competitions inclusive of Dubai International Fashion Week (DIFW), Bride Show, Bur Juman Show, Hotel Shows and Abu Dhabi Arabic Fashion Awards.
We are approved by the Knowledge and Human Development Authority and offer professional programs to students of over 35 nationalities. We are also approved by Pearson / BTEC / Edexcel UK – UK’s largest awarding body.
In order to serve the students better, we have recently launched our new campus in Dubai in Oud Metha very close to Lamcy Plaza. We host a large wifi campus, with several classrooms and breakout rooms, student common room and offices. Its a brilliant location and opportunity for students to enjoy quality learning.
We have students of both sexes ranging from students to working professionals across the various programs we offer from over 35 different nationalities.
Our most popular courses are:
Professional Diploma in Supply Chain Management and Logistics (Dip. SCML)
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Award Winning Design Programs
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