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- Duration / Course length: 5 Days
- Starting Date: Enquire About It
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Course details
OverviewA successful event generates positive messaging and publicity about an organisation and enhances the public's perception of their brand. This course covers the key skills and knowledge needed to effectivelyplan budget market and stage successful events as well as how to follow up after the event to leverage PR benefits.
Delegates will learn from best practice case studies as well hands-on practical exercises including developing event plans and budgets using event planning templates crafting PR messages to publicise the event and preparing risk assessments which will guide their decisions regarding facilities services and staffing.
By the end of the course delegates will have all the knowledge and skills they need to plan and deliver outstanding events.
Objective
By the end of this interactive training programme, you will be able to:
- Recognise the new concept of PR and its importance in the organisation
- Identify the various tasks involved in the planning and management of a variety of events
- Determine how to organise physical and human resources for staging an event so that all needs are covered
- Develop an event plan
- Develop a budget plan for an event
- Prepare a risk assessment to minimize the impact of financial, legal, marketing ,crowd control, food services, and other problems
- Describe how facilities and services are managed during the actual delivery of an event
- Review an event after its delivery
Who Should Attend
- PR managers
- Events managers
- Events co-ordinators
- Supervisors and professionals involved in the planning or management of events and conferences.
Course Outlines
Module 1 - Introduction scope and objectives
- Introduction to PR and its activities in modern organizations.
- The Scope and Nature of Event Management.
- What is Event Management?
- When to Run an Event
- Where to Hold an Event
- Event Management Companies
- Event Planning template
- Planning Internal and Public Events
- Physical and Human Resources
- Venue
- Décor
- Equipment and facilities
- Entertainment
- Accomodation
- Catering
- Sound and Lighting
- Travel and car parking
- Traffic Management
- Security
- Target Audience
- Key messages
- PR communications (invitations press releases advertorials)
- Sponsorship
- Advertising and promotion
- Types of Budgets
- Budgeting an Event
- Cash Flow
- Controlling Expenditure
- Risk Assessment
- Risk Reduction
- Consumer Protection
- The Law & Employees
- Dispute Management
- Duty of Care
- Event theme
- Welcome and registration
- Audience and Guests
- The Stage
- Programme timing
- Ushering
- Power Lights Sound
- Catering
- Recording an Event
- Crowd Control
- Cleaning Up
- Acknowledgements and thanks
- Review and Evaluation
- Dealing with Complaints
- Follow up communications
Job roles this course is suitable for:
PR , managers , Events , managers , Events , co-ordinators , SupervisorsAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
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We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
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