Event and Meeting Planning

Course details

Our Meeting, Incentive, Convention and Exhibition (MICE) concentration is for participants who want to manage large-scale meetings. We provide a project management focus to the discipline of meeting management. Relevant topics include aligning goals and objectives, evaluation, event design, food and beverage arrangements, technology and other logistics. You will learn how to manage and design events such as meetings, trade shows, conventions, congresses, and incentive events for organizations, large and small.

Is It Right For Me?

• Those whose professional responsibilities include coordinating meetings, conferences, expositions, social programs, reunions and sport, or other types of events. Whether they are administrative assistants or entrepreneurs, professionals who plan and coordinate events will find that this course of instruction will be useful today and will help expand career opportunities in the future.
• Individuals who require Meeting and Event Management education to obtain an entry level position or to seek professional promotion opportunities.
• Students considering a career change and desiring a comprehensive introduction to the field of Meeting and Event Management, as well as the credentials needed to assist with future employment opportunities.
• By obtaining knowledge and skill in Meeting & Event Management, these participants gain greater experience to strengthen their professional portfolios.

What will it cover?

The Art of Dining

Provides an overview of the many tangible and intangible elements that combine to produce a superb dining experience, including china, glass, silver, linen, uniforms, plant and flower options, lighting and background music.

Meeting Management Systems

Introduces current systems and software options available to meeting planners, covering topics including A/V technology, technology to enhance meeting planners’ productivity, and technology to enhance meetings.

Executing Small Meetings

Introduces participants to the basics of meeting management through an experiential learning approach using small meetings and events held at Kendall as laboratory exercises that allow participants to put the basic theories of meeting management into practice.

Meeting Content and Delivery

Positions participants to understand how to engage adults to create a more immersive meeting experience. Focuses on the design principles and logistical and strategic approaches that meeting planners can utilize to create higher-impact meetings and events considering face-to-face meetings, virtual meetings, hybrid meetings and other technologies to position students to manage event content in a strategic manner.

Management of Sales and Promotions

Considers the theories and practices of sales, promotions, public relations and advertising. Provides a summary overview of consumer behavior and how properties and chains effectively use promotional media. Discusses sales department organization, sales technique and account management, and the negotiation and management of group and catering contracts.

Special Events and Event Marketing

Focuses on managing special events proper and how to use events as a marketing tool to promote a company or cause – concerts, sporting events, street fairs, etc.

Conventions and Large Meetings

Focuses on the organization of large meetings and the interface between meeting planners, exhibitors/organizers, city departments and service providers around the city. Students learn how to plan, organize and execute a large meeting or an activity associated with a convention.