Ethics and Professionalism in Public Relations

Course details

At its core, public relations is all about influencing and controlling public opinion. For obvious reasons therefore, ethics plays a key role. Which is something many organisations lose sight of, when fighting tooth and nail to build and boost their reputations. In theory, there’s an endless book of ‘dirty tricks’ that could be used to curry favour with the public. But there’s a big difference between winning over your target audience this way and doing so naturally. As in most areas of business, the easy option rarely tends to be the wisest option in PR. Unless you’re willing to manage public opinion ethically and professionally, you could be putting the viability of your entire brand at risk.
This interesting tutorial has been designed for business owners, senior managers and anyone working in a PR role. Explore the definitions of ethics and morality from a PR context, along with the primary obligations of the public relations manager. Discover how ethics (or the lack thereof) can singlehanded determine the effectiveness of a wider PR strategy.

Objectives

• Define ethics and morality
• Discuss the Obligations of a Public Relations Practitioner

Programme Content
Topics:

• Definitions of Ethics and Morality
• Ethics in Public Relations
• Obligations of Public Relations Practitioner
• Ethical issues in Public Relations

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Updated on 25 October, 2017