This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimization.
Goal oriented approach
This Search Engine Optimization course is designed to help you take website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website.
Search Engine Optimization course overview
This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.
- What is SEO (Search Engine Optimisation)?
- What is SEM (Search Engine Marketing)?
- Search engine (Google, Yahoo, Bing, Alta Vista)
- How search engine spider works.
- Understanding Google Page Rank
- Kewords research
- Keyword search volume
- Analyse competition
- What keywords to target
- Importance of keywords on pages
- Competitor keywords research
- Creating a SEO campaign
- Steps required
- Measuring the results
Search Engine Optimization Tools
- Google Analytics
- Google Webmaster tools
Search Engine Optimization Problems
- Dynamic & database-driven sites
On-site Search Engine Optimization
- What is on-site SEO?
- Title tags
- Meta keywords
- Meta description
- Other meta tags
- HTML tags and their importance
- Page contents
- Image Alt tags
- Image file names
- Internal links
- Anchor text
- Domain names
- Copywriting for web
- Google guidelines
- Site navigation
- XML sitemap
- HTML sitemap
- Search Robots and Robots.txt
Off-site Search Engine Optimization
- Getting listed
- Link building
- External anchor text
- Effect of link popularity on Google PR
- Link building techniques
- Google Base and product search
- Getting listed on Maps
- Google Places
- Yahoo Local
- What are web directories?
- Best techniques to get listed on directories
- Search engine submission
- Importance of blogs
- Social media site
- News site
- Networking sites
- Conversion rate
- Social Media Strategies
Take a website and implement all techniques from the SEO course to see the results.
About Global Academy
Global Academy is The Talented Academy based in the heart of Cairo in Egypt. Our main commercial focus is Training, website design and development for smooth running of businesses and promotions online/offline.
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