Engine Optimization SEO Training

Course details

This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimization.

Goal oriented approach

This Search Engine Optimization course is designed to help you take website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website.

Search Engine Optimization course overview

This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques. 
A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.

Course contents
Introduction

• What is SEO (Search Engine Optimisation)?
• What is SEM (Search Engine Marketing)?
• Search engine (Google, Yahoo, Bing, Alta Vista)
• How search engine spider works.
• Understanding Google Page Rank

Research

• Kewords research
• Brainstorming
• Keyword search volume
• Analyse competition
• What keywords to target
• Importance of keywords on pages
• Competitor keywords research

Planning

• Creating a SEO campaign
• Steps required
• Measuring the results

Search Engine Optimization Tools

• Google Analytics
• Google Webmaster tools

Search Engine Optimization Problems

• Dynamic & database-driven sites
• Flash, Images, Frames, iframes, JavaScript, & AJAX

On-site Search Engine Optimization

• What is on-site SEO?
• Title tags
• Meta keywords
• Meta description
• Other meta tags
• HTML tags and their importance
• Page contents
• Image Alt tags
• Image file names
• Internal links
• Anchor text
• Sitemaps
• Domain names
• URLs
• Copywriting for web
• Google guidelines
• Site navigation
• XML sitemap
• HTML sitemap
• Search Robots and Robots.txt

Off-site Search Engine Optimization

• Getting listed
• Link building
• External anchor text
• Effect of link popularity on Google PR
• Link building techniques
• Google Base and product search
• Getting listed on Maps
• Google Places
• Yahoo Local
• What are web directories?
• Best techniques to get listed on directories
• Search engine submission
• Importance of blogs
• Social media site
• News site
• Networking sites
• Conversion rate
• Social Media Strategies

Case Study:
Take a website and implement all techniques from the SEO course to see the results.