Email Marketing for Authors: Builds A List, Sells More Books

Course details

You know you should be doing this, but you aren't.

And the sad fact is that authors who do this sell more books. It's simply about the maths -- the more people you are able to tell about your books, and the more people you have to help you when it comes to launching a new book, the more sales you will have.

It's the #1 way to sell more books. First you write (we'll leave that part to you!), and then you let people know, and you build a launch team.

And the way to do that is with email marketing. You build a list (and, we hope, a community) of people who devour your content, want to hear from you, and are ready to buy and promote everything you publish.

And a step-by-step guide to email marketing for authors and content creators is exactly what you get inside this course.

If you are daunted by setting up an email list, starting your email marketing; or maybe you've tried it and couldn't work out the technology, or couldn't get enough people to opt in to your list, then this is the course you should take next -- before you do anything else.

Because this is the foundation of your platform; and having this infrastructure in place means that everything else you do to market and promote your book will build your success exponentially, rather than you starting from scratch (or -- horror! -- relying solely on amazon) each and every time you launch a new book.

We (Cathy and Michelle) have decades of experience between us and we work with authors and content creators to help them turn what they know into a book and grow a successful business. Using email marketing was how Cathy was able to go from selling 37 copies of her first book at launch, to selling hundreds of copies of her second over a weekend and getting a Amazon #1 bestseller. And it's how one of her students got his free book to #5 on Amazon. And you can do this too -- whether you write fiction or non-fiction.

If you have the infrastructure in place, and you are building a relationship with people who know, like and trust you then you will have more success as an author -- whatever that means to you -- income, lifestyle, recognition, or just peace and quiet to write your books. It all starts with staying in touch with people who want to stay in touch with you.

We love to work with people who have a message and a mission and something to share. And in this course, we don't just show you the technology, we explain the strategies behind the technology. We understand why they work, and we bring you only the absolute best, tried and tested techniques.

Even though we call this an introductory level course, some of the things we teach are being used by the top 1% of online marketers. You will not only have all the basics in place when you finish this course, but you'll have a whole list of new and up-to-date ideas you can implement in the weeks, months and years to come.

Inside this course, you'll discover:

• How to get the technology set up quickly and easily (even if you don't have a website!)
• How to move your readers from your book to your email list (build YOUR list -- stop letting those readers -- who are valuable assets for your business -- slip through your fingers).
• The five best types of opt-in incentive or free gift that are working right now for authors (and it's OK if you don't have anything -- we give you ideas that don't require you to produce any videos or write any pdf ebooks or any new content at all!).
• What to say in your emails. As writers we all know that blank page can be off-putting -- no problem, we give you a 'cheat-sheet' so that you always have something to say.
• How often to email your list. A tricky question when you are getting started.
• Where to go when you have the basics in place -- the world is your oyster as they say and we give you an hour of additional, advanced ideas to move you to the next level (or a few levels beyond that!).

Our teaching style is friendly, warm and highly motivating. But don't be deceived. Even though we make the content appear deceptively simple, we are very smart, very experienced, and we know what works (and what doesn't). We also know what to do to make it easy for you to implement.

We walk you, step-by-step, through the process of creating a free gift, setting up a list, collecting email addresses and building a relationship with your subscribers in a way that is authentic to you. (and, yes, we also explain what all these terms mean in simple language so that no-one is left behind). We help you build a real and genuine relationship with your readers, get to know them and stay in touch with them -- so that you can ultimately sell more books and make more money as an author. And do it in a way that feels great and is in alignment with your values and your style of communication.

Here are some of the downloadable PDFs that are included with the course.

We love to teach (Michelle was a teacher earlier in her career!) and we have tens of thousands of students who already learn with us on Udemy and elsewhere.

Will you be one of them? We do hope so!