Email Marketing Campaigns, A Complete Guide

Course details

Do you have lead magnets that aren't working?

Emails that aren't getting opened?

Or, email campaigns that aren't converting to sales?

Or, are you NEW to email marketing, you don't know where to begin, don't want to waste time… and want to get it right from the start?

Writing sales-getting emails is probably the single-most profitable skill you can have, and it doesn't matter whether you are a business owner or work as a freelancer. This is a skill you have to master if you want to succeed as an online marketer.

Email marketing can seem complicated, difficult, and overwhelming. You might think you have to spend hours coming up with amazing emails while giving away your best content for free. Well the good news is that couldn't be further from the truth.

You can create highly effective email campaigns that are automated—saving you time and effort—AND that convert to sales.

All you need to understand are a few key principles. And if you apply these principles and our proven money-making formulas then you will create profit-pulling emails on demand.

So, whether you're an experienced email marketer looking to upgrade your skillset or you're just getting started, in this course you will learn LEADING EDGE PSYCHOLOGY & STRATEGY for digital email marketing campaigns. We'll teach you the most up-to-date tools and techniques, including the #1 MOST IMPORTANT FACTOR that many digital marketers miss: The psychology behind consumer behavior!

We want to save you hours, or even years, of research, trial, error, and frustration by teaching you the BEST SECRETS we've learned through our extensive study and over a decade of experience.

You'll learn exactly how to:

• Design email campaigns, autoresponders sequences, and marketing automation that convert to sales over and over again.
• Create landing pages and lead magnets that generate leads for you on autopilot
• Use the little-known subject line type that gets more opens, clicks, and SALES than any other kind. (PLUS the formula on how to write them)
• Use the weird "lightbulb moment" email (understand this one strategy and you'll be able to create virtual money-machines on demand)
• Send your emails on the best time and day of the week and generates floods of sales
• Use the rarely used email strategy that gets your audience to practically write your emails for you
• Use the best type of sentence openers that almost makes it impossible for qualified customers to stop reading your email
• Design and structure your email in a way that guarantees people read every last word
• Skip hours of research and get an endless list of proven email ideas
• Understand the technology behind email campaigns, from simple autoresponders and responsive sequences, to full marketing automation, split-testing, and tracking (using Mail Chimp and Clickfunnels).
• Create profit-pulling emails from your own life stories (even if you think they seem boring or random)
• Get inside your customers' heads and develop relationships with them that turn them into raving fans

You'll learn the psychological principles that are vital to the success of your email marketing campaigns. When you use the right formulas you can make sales AND develop trust with your audience without being a salesy or pushy. You'll learn the perfect balance of value-giving content and sales-making persuasion so you can get the most out of your email marketing.

About the Instructors:

Instructors Joeel & Natalie Rivera have over 40,000 students from 183 countries. Transformation Services, Inc., their digital content publishing company, provide resources and training for indiepreneurs (or self-employed freedom junkies). Joeel has a Master's degree in Counseling and Education and is completing his dissertation for his Ph.D. in Psychology, with a focus on happiness.

Mike Gandia is a serial entrepreneur with a background in robotics and aerospace engineering. He was a finalist in the NASA NewSpace Business Plan competition and has spent years studying sales pitching and angel investing. Mike is the founder and CEO of the digital marketing agency, CMF, that specializes in marketing analytics, customer purchase behavior and sales psychology.