Email Marketing Campaigns, A Complete Guide

Course details

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Transform your business through email marketing and digital marketing.

Many times when we hear email marketing and digital marketing it can be intimidating. However, in this course we will give you a step by step guide and strategies that will empower you to know what to do with your email marketing and digital marketing campaigns.

Do you have lead magnets that arent working? 

Emails that arent getting opened? 

Or, email campaigns that arent converting to sales? 

Or, are you NEW to email marketing, you dont know where to begin, dont want to waste time and want to get it right from the start? 

Writing sales-getting emails is probably the single-most profitable skill you can have, and it doesnt matter whether you are a business owner or work as a freelancer. Email marketing and digital marketing is a skill you have to master if you want to succeed as an online marketer. 

Email marketing and digital marketing can seem complicated, difficult, and overwhelming. You might think you have to spend hours coming up with amazing emails while giving away your best content for free. Well the good news is that couldnt be further from the truth. 

You can create highly effective email and digital campaigns that are automatedsaving you time and effortAND that convert to sales. 

All you need to understand are a few key principles. And if you apply these principles and our proven money-making formulas then you will create profit-pulling emails marketing and digital marketing campaigns on demand. 

So, whether youre an experienced in email marketing and digital marketing and are looking to upgrade your skillset or youre just getting started, in this course you will learn LEADING EDGE PSYCHOLOGY & STRATEGY for digital email marketing and digital marketing campaigns. Well teach you the most up-to-date tools and techniques, including the #1 MOST IMPORTANT FACTOR that many digital marketers miss: The psychology behind consumer behavior! 

We want to save you hours, or even years, of research, trial, error, and frustration by teaching you the BEST SECRETS weve learned through our extensive study and over a decade of experience. 

Youll learn exactly how to: 

• Design email campaigns, autoresponder sequences, and marketing automation that convert to sales over and over again. 

• Create landing pages and lead magnets that generate leads for you on autopilot 

• Use the little-known subject line type that gets more opens, clicks, and SALES than any other kind. (PLUS the formula on how to write them) 

• Use the weird lightbulb moment email (understand this one strategy and youll be able to create virtual money-machines on demand) 

• Send your emails on the best time and day of the week and generates floods of sales 

• Use the rarely used email strategy that gets your audience to practically write your emails for you 

• Use the best type of sentence openers that almost makes it impossible for qualified customers to stop reading your email 

• Design and structure your email in a way that guarantees people read every last word 

• Skip hours of research and get an endless list of proven email ideas 

• Understand the technology behind email campaigns, from simple autoresponders and responsive sequences, to full marketing automation, split-testing, and tracking (using Mail Chimp and Clickfunnels). 

• Create profit-pulling emails from your own life stories (even if you think they seem boring or random) 

• Get inside your customers heads and develop relationships with them that turn them into raving fans 

Youll learn the psychological principles that are vital to the success of your email marketing campaigns. When you use the right formulas you can make sales AND develop trust with your audience without being a salesy or pushy. Youll learn the perfect balance of value-giving content and sales-making persuasion so you can get the most out of your email marketing. 

So, are you ready to transform your marketing? If so enroll now, we look forward to seeing you in the course!

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason. 

About the Instructors: 

Instructors Joeel & Natalie Rivera have over 70,000 students from 190 countries. Transformation Services, Inc., their digital content publishing company, provide resources and training for indiepreneurs (or self-employed freedom junkies). Joeel has a Masters degree in Counseling and Education and is completing his dissertation for his Ph.D. in Psychology, with a focus on happiness.   

Mike Gandia is a serial entrepreneur with a background in robotics and aerospace engineering. He was a finalist in the NASA NewSpace Business Plan competition and has spent years studying sales pitching and angel investing. Mike is the founder and CEO of the digital marketing agency, CMF, that specializes in marketing analytics, customer purchase behavior and sales psychology.  

Course Content: 

 Section 1: What is Email Marketing and Digital Marketing? 

Lecture 1: Getting Started with Email Marketing and Digital Marketing 

Lecture 2: Why Email Marketing and Digital Marketing, and the Psychology Behind It, Matters 

Lecture 3:3 Core Elements of Email Marketing and Digital Marketing 

Lecture 4: Use the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything 

Lecture 5: Converting Customers with Email Marketing and Digital Marketing 

Lecture 6: Creating Raving Fans 

Section 2: Marketing Psychology: Getting Inside Your Customer's Mind 

Lecture 7: Overcoming Action Paralysis and Risk Aversion 

Lecture 8: Identifying and Understanding Your Tribe of Ideal Customers 

Lecture 9: Selling to Your Avatar though Email Marketing and Digital Marketing 

Lecture 10: Email Marketing and Digital Marketing Ask Campaigns 

Lecture 11: Speaking Your Tribe's Language in your Email Marketing and Digital Marketing 

Lecture 12: Knowing Your Value and Setting Your Price 

Lecture 13: Understanding the 3 Types of Buyers for your Email Marketing & Digital Marketing 

Lecture 14: Buyer #2: Spendthrifts 

Lecture 15: Buyer #3: Average Spenders 

 Section 3: Lead Generation Using Landing Pages and Lead Magnets 

Lecture 16: Leads: What is a lead & why is it important in Email & digital marketing 

Lecture 17: Lead Magnets 1: Choosing a Lead Magnet for Email Marketing & Digital Marketing 

Lecture 18: PSYCHOLOGY TIPS: Instant Gratification and Anticipation 

Lecture 19: Lead Magnets 2: Modeling Success for Email Marketing & Digital Marketing 

Lecture 20: Landing Pages 1: Creating a Compelling Landing Page (Opt-In Page) 

Lecture 21: Landing Pages 2: Components of a Capture Page 

Lecture 22: Calls to Action in Email Marketing & Digital Marketing 

Lecture 23: Creating a Confirmation Page and Confirmation Email 

Lecture 24: Sales Pages: What They Are and Why They're Better than Webpages 

 Section 4: Driving Traffic to Your Landing Pages in Email Marketing & Digital Marketing 

Lecture 25: Driving Traffic in your Email Marketing & Digital Marketing 

Lecture 26: Paid Advertising for your Email Marketing & Digital Marketing 

Lecture 27: Collaboration and Referral for your Email Marketing & Digital Marketing 

Lecture 28: Social Organic in Email Marketing & Digital Marketing 

Lecture 29: Content Marketing Email Marketing & Digital Marketing 

 Section 5: Email Marketing & Digital Marketing: The Technology 

Lecture 30: The Basics: Email Campaigns and Sequences 

Lecture 31: Setting Up Your Automated Email Sequence Part 1 

Lecture 32: Setting Up Your Automated Email Sequence Part 2 

Lecture 33: Tracking, Analytics & Split Testing 

 Section 6: Designing an Email Campaign 1: Nurturing Leads 

Lecture 34: Intro to Building an Email Marketing Campaign 

Lecture 35: PSYCHOLOGY TIPS: Small Commitments (The Foot in the Door Technique) 

Lecture 36: PSYCHOLOGY TIPS: Door in the Face Technique 

Lecture 37: PSYCHOLOGY TIPS: The "Yes" Principle 

Lecture 38: Your Email Toolkit in Email Marketing & Digital Marketing 

Lecture 39: The #1 Email Marketing Secret Ingredient 

Lecture 40: Breaking False Beliefs in Email Marketing & Digital Marketing 

Lecture 41: Storytelling Workshop for Email Marketing & Digital Marketing 

Lecture 42: Storytelling Workshop Example 

Lecture 43: PSYCHOLOGY TIPS: Developing Rapport 

Lecture 44: How to Write a Branding Email 

Lecture 45: Branding Email Example 

Lecture 46: How to Write a Direct Marketing Email 

Lecture 47: Direct Marketing Email Example 

Lecture 48: How to Write a Content Email 

Lecture 49: Content Email Example 

Lecture 50: PSYCHOLOGY TIPS: Reciprocity 

 Section 7: Designing an Email Campaign 2: Persuasion 

Lecture 51: Persuasive Sales Emails Part 1 

Lecture 52: Persuasive Sales Emails Part 2 

Lecture 53: Sales Email Example 

Lecture 54: PSYCHOLOGY TIPS: Seeding: The Secret to Soft-Selling 

Lecture 55: PSYCHOLOGY TIPS: Social Proof 

 Section 8: Building a Profitable Campaign 

Lecture 56: Intro to Building a Profitable Campaign 

Lecture 57: The 2 Types of Email Campaigns 

Lecture 58: Choosing Your Campaign Strategy 

Lecture 59: Sales Funnel Secrets 

Lecture 60: PSYCHOLOGY TIPS: That's Not All! 

 Section 9: Crafting Emails that Get Opened 

Lecture 61: Intro to Crafting Emails 

Lecture 62: Subject Line Secrets 

Lecture 63: Best Email Schedule 

Lecture 64: Design Principles that Get More Clicks 

 Section 10: Wrap-Up 

Lecture 65: Congratulations and What's Next