Course details

Email Marketing, when carried out properly is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will find out how to write, time and test campaigns as well as gain an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy.

Objectives & Outcomes

After attending this course, participants will have a clear understanding of how to design, create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.

Updated on 08 November, 2015

About Digital Marketing Institute

The Digital Marketing Institute was founded in  to tackle the growing digital skills shortage and help people to upskill, retrain and kickstart their digital marketing career. Today the Digital Marketing Institute is the global certification standard in Digital Marketing education having certified over  people across four continents.

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