ELITE is a program for excellence in the tourist industry that sets one provider above its competitors: knowing the needs of your international consumers, providing excellent customer service, achieving high tourists’ satisfaction, motivating internationally diverse tourist employee population and building crosscultural employee skills.


  • ELITE is about increasing cultural know-how, perceptiveness, and excellent delivery of service. It includes:
  • ƒUnderstand the cultural roots for customer expectations of delivery of tourist services
  • ƒunderstand customer (tourist) perceptions of Egypt
  • gaining insight into one’s personal communication and influencing style and strategies to be more effective
  • focus on developing skills to deliver high quality tourist services for specific cultures (most popular nationalities visiting Egypt – British, Russian, Italian, German, etc.)
  • ƒdevelop strategies for improving the tourist image of Egypt


Participants will learn through a combination of theoretical practical exercises including: personal assessments, video with peer and coach feedback, case studies and on-line cultural learning tools.

Ministry of Planning and Administrative Reform is the prime champion to support the foundation & establishment of the We_They.

The We_They of the Arab Republic of Egypt has been established with a mind set to be a Regional Development Consultant & an implementation arm in the areas of human capital development, administrative capacities development & information technology professional services.

We_They operates as a profit oriented organization while promoting Excellence within the government, private sector’s and the entire MENA region. We_They has established strong ties and relationships with accredited organizations and specialized entities that are internationally recognized. Such network of relations, complements We_They offerings with a wide spectrum of products, services & knowhow's that can be delivered to serve the performance improvement cause of businesses & e-government essentials / capacities (equally). 

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