Electronic Commerce

Course details

The dot-com bubble may have burst, but e-commerce is alive and well. All types of companies are embracing e-commerce methods and achieving success. Small to large organizations around the world are figuring out how to leverage the Internet as a business tool.

To win on the Internet you must understand where the opportunity is today and how to prepare for tomorrow. This course is a guide to reality. It shows you how to use the Internet as a business tool, and how to reap benefits quickly and permanently.

Course Objectives:

By the end of this course, participants will be able to:

• Understand the definitions and processes of e-commerce
• Recognize the different types of e-commerce
• Utilize different e-commerce business models to achieve specific objectives

Course Outline:

E-Commerce Definition and Concepts

• Overview on e-commerce
• Overview on e-business
• Pure versus partial e-commerce (e-commerce dimensions)
• E-commerce organizations
• What is the e-marketplace?

The E-Commerce Framework and Content

• Intranet & Extranet
• E-commerce framework

The Major Types of E-Commerce Transactions

• Business-to-business (B2B)
• Business-to-consumer (B2C)
• E-tailing
• Business-to-business-to-consumer (B2B2C)
• Consumer-to-business (C2B)
• Consumer-to-consumer (C2C)
• Peer-to-peer
• Mobile commerce (m-commerce)
• Location-based commerce (l-commerce)
• Intra-business e-commerce
• Business-to-employees (B2E)
• Collaborative commerce (c-commerce)
• E-learning

E-Commerce Business Models, Benefits, and Limitations

• The definition of a business model and its structure
• Major revenue models
• Typical e-commerce business models

1. Reverse auction
2. Name your own price model
3. Affiliate marketing
4. Viral marketing
5. Group purchasing
6. SMEs
7. E-co-ops
8. Customization
9. Bartering
10. Deep discounting
11. Value-chain integrators
12. Value-chain service providers
13. Supply chain improvers
14. E-commerce benefits and limitations