Course details
DIGITAL MARKETING MASTERCLASS -Whether you're looking for a new career in digital marketing or just wish to add digital to your existing skillset, this Digital Marketing Business course will prepare you to acquire the right skills through extensive training on all major digital marketing domains.
This course is designed to help you excel in major digital marketing domains, including search engine optimization (SEO), social media, pay-per-click (PPC) - Google Adwords, Web analytics, content marketing, email and mobile marketing.
1. Digital Marketing Overview: 3 hours
; Marketing in the digital world
; Integrated marketing- The Phygital
; Global trends in Digital Marketing
; Digital channels- Paid, Owned and Earned
; Fundamentals on the primary asset- Website
; Careers in digital marketing
; Skill development in digital marketing
2. Social Media Marketing 5 Hours
; Social Media Overview
; Power of Social Media
; Facebook Marketing
; Instagram Marketing
3. Google Adwords 5 Hours
; Google Adwords Fundamentals
; PPC (Search Engine Marketing)
; Display Marketing
; YouTube Marketing
4. SEO: 5 Hours
; SEO Overview
; How Search Engines work
; Keywords
; Onpage Optimization
; Offpage Optimization
; SEO Tools
Updated on 25 August, 2019
Eligibility / Requirements
No Elegibility requirements, Graduates, officer, Marketers, sales professionals
Job roles this course is suitable for:
Marketer , Sales Manager , Digital Marketer , Sales professional , Business development manager , Business owner , Finance professional , General Managers , Directors , officersCourse Location
About Accountants and Auditors Association
Accountants & Auditors Association (AAA) is the national accountancy body of the United Arab Emirates.The Association was established in 1997 through a federal mandate with the key objective of building capacity of the national accountancy and finance profession.
AAA work with authorities and suggests new regulatory standards for the profession.
AAA's Mission is to serve our members, the Profession and Society.
Strategic Partner
The UAE Accountants and Auditors Association (AAA) and the Association of Chartered Certitifed Accountants (ACCA), the global body for professional accountants, have signed a strategic partnership agreement to enhance the finance sector in the UAE by offering the UAE Chartered Accountant (UAECA) Qualification.
The new national chartered accountant qualification of UAE is based on the ACCA Qualification. The exciting opportunity allows you to gain an accountancy qualification which is both nationally and internationall recognized, awarded by two prestigious professional accountancy bodies and gain membership of both AAA and ACCA. See all Accountants and Auditors Association courses
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