Digital Marketing Advanced Nasr City, Cairo

Course details

1. Overview:
Online marketing & Social Media became one of the most successful tools in advertising for any kind of business. It's the appropriate time to invest into the internet marketing and know the basic Concepts of that online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü Be aware of Main Social Media Channels
ü Understand how using Social Networks can achieve your business goals.
ü Creating Online Ads through Social Networks
ü Create a Social Network plan
ü Using Social Networks in Competitor's Analysis
ü Manage & Monitor any Online Social Activity
 

3. Online Marketing Workshop Content
 
Day 1 :
 

• Facebook Business - Power Editior
• Instagram Advertising
• LinkedIn Advertising
• Twitter Advertising

 
Day 2:
 

• Instagram in Online Marketing for corporate
• Pinterest as a social network in Business area
• Advanced SEO
• YouTube Advertising
• E-Mail Shooting

 
 
Day 3 :
 

• How to settle a Social Media Plan
• Social Media Optimization
• Social Media Mix
• Monitoring & Tracking Social Media Activities
• KPIs of Social Media Strategy & online plans
• How to deal with Negative Comments

 
Day 4 :
 

• Learn the Behaviors of your Target Audience
• White Paper Advertising
• Social Media Content Plan
• Online Marketing Plan
• Google Analytics in Business

 
Day 5 :
 

• Online Marketing Strategy
• How to analysis your competitor's online existence on Social media
• How to Manager an Online Marketing Department
• Online Marketing trends in 2017

4. Methodology:

The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
 
5. Learning Media and Formats:
 

• Online Presentation
• Online Case Studies
• Internet Marketing Books on CD

Practical Workshop Updated on 13 November, 2019