Marketing for Non-Marketers Heliopolis, Cairo

Course details

Marketing is all about giving consideration to consumers’ views in the company strategy. Its purpose is to instil the customer dimension at all levels in the company, and to ensure the customer is satisfied and respected. The goal of marketing is to devise and implement policies, and to adopt good practices
that comply with the market. This must all be done inside the complex, living entity that is a company.
Each service and department must orient its activity toward creating value for customers. This underlying role of marketing implies relations with each entity. These relations can be more or less beneficial,easy or painful, depending on the circumstances.