CIM Diploma in Professional Marketing Cairo

Course details

Course Overview:

The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level.

The course consists of two mandatory modules and one elective from a choice of  three.

For Marketers +2 Years of Experience

Course modules:

Marketing and Digital Strategy   Mandatory
Understand an organization current and future internal and external environments, Interpret relevant information and define resources required to recommend a strategic plan , Develop marketing objectives , strategy   and  supporting marketing mix to deliver objectives , monitor results to adapt a plan for continuous improvement.

Innovation in Marketing   Mandatory

Understand how innovation and disruption are influencing organizational growth, Apply the key factors that facilitate innovation in organization, Develop a business case for a marketing related innovation, Develop a plan for the communication of innovation.

The Digital Customer Experience  Elective

Assess the strategic options for channel selection and managing it in practice , Define requirements for legal compliance in digital campaigns, Understand relevant insights into digital customers and develop a plan to improve their experience.

Managing Brands  Elective

Identify how brands are  positioned, access to factors of brand strategy , understand how to drive brand identity, apply a range of techniques and resources to develop a brand plan, Interpret brand metrics and adapt the brand plan for continuous improvement.

Resource Management 

All Materials(Book, Slides, Videos, Podcasts, Important dates …. Etc.) found in Delegate learning zone which can be accessed once registration done.