CIM Diploma in Professional Digital Marketing Cairo

Course details

• Entry Requirements: 

A Bachelor's degree in any discipline or 2+ years experience in a sales or marketing role.

• The Qualification:

It provides students with both the knowledge of the principles of digital marketing and the skills to undertake digital marketing planning.

• Benefits: 

This diploma gives you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. You will also be able to implement marketing plans using the latest digital tools and practices.

Course Modules:
Marketing and Digital Strategy  Mandatory
Understand an organization current and future internal and external environments, Interpret relevant information and define resources required to recommend a strategic plan , Develop marketing objectives , strategy   and  supporting marketing mix to deliver objectives , monitor results to adapt a plan for continuous improvement.

Digital Optimization Mandatory
Understand the strategic implications of the changing digital environment on organizations, Interpret relevant insights from the wider digital environment, Develop responses to changing stakeholder needs and behaviors, Develop a conversion optimization plan, Assess digital metrics and analytics, Apply key digital measures to analyze optimization.

The Digital Customer Experience  Mandatory
Assess the strategic options for channel selection and how to manage it effectively, Understand relevant insights into digital customers, Define requirements for legal compliance in digital campaigns, Understand the customer journey, Develop plans to improve the user experience.
  Updated on 27 August, 2023