Price: USD 1,750
- Duration: 5 Days
Course details
Introduction:Sustained media campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives, campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout.
Action planning for the workplace to put ideas into action is a strong feature of the program.
Objective:
- To examine the range of media campaigns and the purposes that they can achieve.
- To develop a problem-solving approach to match media campaign strategy to business objectives.
- To plan media campaigns to meet need setting clear objectives with behavioral outcomes and measurable results.
- To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media.
- To learn how to evaluate media campaigns to demonstrate success to the business and to develop campaign methodology.
- Problem solving methodology to match media campaigns to business objectives/priorities.
- Planning to cost, schedule, deliver and monitor campaign activities.
- Persuasive techniques to win support of top tier management for campaigns and convince other managers and staff to participate.
- Use of a wide range of channels and media to reach audiences in a way that will influence their behavior. This includes e-media.
- Effective evaluation techniques to measure the impact on audiences and to monitor changes in their behavior.
- Summarizing and reporting impact to the business to demonstrate contribution to achieving organizational objectives.
About London Training For Excellence
London Training for Excellence - A Leading International Training ProviderLondon Training for Excellence (LondonTFE) offers over 400 training courses for business entities and individuals in more than 30 locations worldwide, including cities such as London, Paris, Amsterdam, Istanbul, Dubai and New York.
LondonTFE provides courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth journey.
Dedicated and Experience Trainers
Our professional trainers deliver our courses, each respected in their specialist field. They pass on diverse, fresh perspectives with hands-on-experience to enhance individuals' insight and productivity, enabling delegates to excel in their personal development and careers.
Our Training Courses
We offer a wide range of award-winning and accredited professional business courses to individuals and organisations from around the world.
Our popular course categories include:
· Artificial Intelligence (A.I.)
· Project Management
· Finance and Legal
· Leadership and Management
· Engineering
· Oil and Gas
· Logistics
· Marketing and Sales
Learn Your Way, In-person or Online
At London Training for Excellence, we don’t just meet your learning objectives – we elevate them. We provide a range of training solutions in a flexible approach to fit all requirements of individuals and organisations:
· In-person training worldwide.
· Short courses at our state-of-the-art London-based conference room.
· Executive coaching – one-to-one and small group coaching to support and develop future leaders.
· In-house training - our trainers will visit your premises at the time and date that best suits individual and team needs.
· Bespoke courses - choose the topic, date and venue, and we will build a tailored course to meet specific learning requirements.
· Training to tender - if you require a trainer for the organisation, we can help
· Online training
We provide a real-life education that inspires and encourages learning in a diverse environment. Our friendly team becomes your training partner, coach and guide as you embark on a journey to realise your full potential.
Our Course Guarantee
Reliability: We will never cancel a confirmed course.
Support: We work around the clock to offer course support and operate a 24-hour support line.
Tailored: We can tailor courses to suit personal learning needs and learning outcomes.
Quality: High quality courses delivered by experienced, professional trainers who bring together a wealth of both knowledge and experience.
Recognition: Our courses are officially accredited by The CPD Standard agency and we work with leading organisations like ISO and Project Management Institute (PMI).
Why choose London Training for Excellence
Over the past 10 years, LondonTFE have extended our industry expertise, business acumen and insight to craft solutions that maximise participants’ productivity and enable them to deliver their full potential. Our clients range from large corporations and government bodies to small private firms and sole traders. Accumulating over 65,000 training hours, we gained the trust of our customers, who rated 4.9* average reviews for our courses and quality services. We also provide evolving training courses, for instance, AI and machine learning courses for delegates to master the technologies ahead. We always provide the most updated materials to guarantee delegates' best interest.
See all London Training For Excellence courses
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