Effective Copywriting

Course details

Create head-turning, effective copy that works.

In this course you will learn:

• How to think like a copywriter by focussing on your audience
• About getting the right headline and the Ogilvy acid test
• How to write copy that converts to sales
• About refining and honing your copy
• The most powerful words in the English language

In a world where people suffer from severe digital overload, how do you make your website or emails stand out? Perfect the art of copywriting and learn how to get the clicks and traffic your work deserves.

Written by a digital marketing expert, you'll cover the key components of copywriting, explore its history, the psychology of writing copy, and how it can be used in business to maximise sales.