Course details
Create head-turning, compelling copy that works.
The art of copywriting is essential for any business and goes hand in hand with building a brand. This course has the sole mission to get your brand the attention it deserves. It takes dull, boring messages, and turns them into head-turning headlines.
If you're looking to take on copywriting as a career, learn to handle your company's copy needs in-house, or want to brush up on your existing skills, then this course will make sure you gain the skills to succeed. Perfect the art of copywriting and learn how to get the clicks and traffic your work deserves.
You don't need past experience or a gift for writing, all you need is a passion for your business and the desire to make it better.
In this course you will learn:
- How to think like a copywriter by focussing on your audience
- About getting the right headline and the Ogilvy acid test
- How to write copy that converts to sales
- About refining and honing your copy
- The most powerful words in the English language
About Excel with Business
Formed in 2009, Excel with Business was created by founders Marc, Vin and Chris to solve a problem close to their hearts – ineffective Microsoft Excel training. As three Strategy and Management Consultants they understood the importance of being able to apply MS Excel skills in a business context. The main issue was that too many Excel courses were focussing on the software functionality rather than how that was applicable in business. They taught everything, creating long and laborious courses – rather than focusing on the most business-relevant parts of Excel… so an idea was born:
A business relevant Excel training course that was affordable and personalised to each person taking it.
The first Excel course quickly attracted over 100,000 users. Fast forward a few years and we have expanded our focus on improving personal productivity and helping people achieve their career ambitions through a comprehensive library of 50+ Microsoft and Business training courses. The principles of getting the right training to the right user remain and has become more sophisticated through the introduction of the filter on many courses.
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