EDM Essential Digital Marketing

Course details

Today, no marketing strategy is complete if it does not incorporate digital strategy and expression. Understanding digital requires thinking beyond any one tool or channel, and towards an exchange of value: an economic system trading with attention as currency.

EDM importance

This Certificate is structured similarly to the fourth edition, enabling readers to follow it sequentially and get an overview of how the different elements of digital fit together, while also providing a guide for those who want to dip in and out of chapters or need to brush up on specific areas.

The Certificate is structured according to how the Quirk agency works:

• Think: we research, plan and strategise for brands and campaigns
• Create: we build beautiful, highly functional assets and content for those brands and campaigns
• Engage: we use the power of the connected web to drive traffic to those assets and leverage the available channels to build strong customer relationships
• Optimise: we relentlessly use data and analysis to improve all our marketing efforts

The EDM Subject Area

Part I: Think

• Digital Marketing Strategy
• Market Research
• Content Marketing Strategy

Part II: Create

• User Experience Design
• Web Development and Design
• Writing for Digital

Part III: Engage

• Customer Relationship Management
• Search Engine Optimisation (SEO)
• Search Advertising
• Online Advertising
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing

Part IV: Optimise

• Data Analytics
• Conversion Optimisation