Internet marketing is how to achieve Business and sales objectives through internet by understanding the marketing techniques with full utilization of internet tools

This state of the art course is highly recommended for marketers who are responsible of achieving marketing objectives and get higher market share for their organizations.

Course Outlines:

Part 1 – Introduction: Understand Marketing

  • What is marketing?
  • Understand Classic Marketing Mix: 4 P’s or 4 C’s
  • What is internet marketing?

Part 2 –Online Marketplace

  • What is Online Market place?
  • The Difference between B2B and B2C marketplaces
  • How to use the online marketplaces?
  • The most famous portals world wide

Part 3 –Online Traffics and Social Networks

  •  What is Online Traffics?
  • What is the role of social networks?
  • Case study Analysis for:
  • How to use Google
  • How to use Face book
  • How to use Twitter
  • How to use LinkedIn
  • How to use YouTube
  • How to use Wikipedia

Part 4 – Project

All Students should work as teams in a project and CTC Mentor will evaluate the presented projects and teams.

Learning Objectives:

  • Understand the techniques of e-marketing.
  • Apply traditional marketing theories online.
  • How to aligning your offline with online marketing activities.
  • How to Increase your online presence and awareness.
  • To expand your social network online
  • To get more attentions for your company and products online.

Who Should Attend:

  • Marketing staff.
  • Sales staff
  • Export staff.
  • Tourism Staff.

Course Methodology

  • Face to face Lectures
  • Learning Groups
  • Case study Analysis
  • Assignments

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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