Online marketing became one of the most successful tools in advertising for any kind of business.It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways. In this course, we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

Course Outline

  • Introduction to E-Marketing
  • E-Marketing Statistics
  • Advantages & Disadvantages of E-Marketing
  • Relationship between Offline & Online Marketing
  • Most Popular E-Marketing Channels
  • Search Engine Optimization
  • How Google Ranking its websites?
  • Search Engine Marketing
  • Landing Page Specifications
  • Video Optimization
  • Types of SEO
  • SEO Tracking & Monitoring
  • KPIs of SEO
  • Introduction to Social Networks
  • Social Networks Types
  • Social Networks Statistics
  • Advantages & Disadvantages of Social Networks
  • How to use your Facebook effectively?
  • Facebook Advertising
  • How to use your LinkedIn effectively?
  • LinkedIn Advertising
  • How to use your Twitter effectively?
  • Twitter Advertising
  • Instagram in Online Marketing for corporate
  • Pinterest as a social network in Business area
  • How to use Tumblr
  • Google+ and its Trend
  • Flickr in E-Marketing
  • How to use YouTube effectively?
  • YouTube Advertising
  • E-mail shooting Techniques & Trends
  • How to settle an E-Marketing Plan
  • Monitoring & Tracking Online Marketing Activities
  • KPIs of Social Media Strategy & Online plans
  • How to deal with Negative Comments
  • Competitors Analysis
  • Web trend in 2014

Established in 1993, in Egypt, the Group is specialized in Human Resources Solutions. We_They Group has two subsidiaries; We_They and Top Business Limited. Top Business Human Resources Consultants offers Human Resources Outsourcing and Salary Administration, Human Resources Consultations and Management Development, Public and Tailored Training and Conferences & Exhibitions Management. We_They Limited offers Local and Overseas Recruitment and Assessment Centers.

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