Course Overview

Email Vidya, Asia’s first education series, workshops and certifications have taken the initiative to train Corporates and individuals exclusively in the email domain. With live case studies and hands-on interactive sessions, we address the scope of integrating email into your overall marketing strategy, take you through the practical challenges in planning and executing an email campaign, and gives you a structured approach for generating industry best ROI from your campaign programs. Email Vidya training sessions organized by Industry veterans offers a platform for brand advertisers & email marketers to share their email marketing experiences and get trained with the best practices and strategies on customer acquisition, retention and engagement in Email Marketing.

Who should attend?

• Email Marketing Managers
• Sales & Business Development Professionals
• Agency Managers & Media Planners
• Advertising & Marketing Professionals
• Technical & Digital Marketing trainers
• Digital Marketers & Brand Managers
• Anyone who is passionate about the growing Digital Industry

Course Benefits :

• Learn the Best email practices from the experts
• Understand the challenges & opportunities in Email Marketing
• How to generate the best ROI from your email programs
• To utilize Email as a powerful customer engagement & retention tool
• Manage Deliverablity - The biggest challenge in Email Marketing
• Know how to build Domain & IP reputation for better inbox placements
• Be a Certified email marketing professional.

Session 1

• Live Email Marketing Analysis using our Proprietary tool –“eMiner”
• Significance of Welcome Program & Building up preference center, Personalized surveys & Feedback mailers

Session 2

Quality of List acquisition and its impact on your Email Marketing Programmes

• Opt in Process - Double Opted in or Single opted in
• List Hygiene at the acquisition front
• Big No to Email Data base purchase

Session 3:

• Engagement, Retention and Best practices in Email Marketing
• List Hygiene as an ongoing process
• Pyramid Approach for user profiling and need for custom mailing strategies for each level