E-Commerce Website Creation

Course details

The combined retail value of ASEAN (Singapore, Malaysia, Indonesia, Thailand, Vietnam) online sales was estimated to be SGD$9.42 billion in 2013 with Singapore accounting for the largest share of 25%. Online retail spending is expected to grow by 20% annually from 2013 to 2017.

Succeeding in e-commerce isn't as simple as setting up a beautiful storefront and expecting customers to flow in. There are a number of things that needs to be set in place before an e-commerce business can take off. Some common mistakes made by failed e-commerce ventures include:

• Poor inventory management
• No unique selling proposition
• Poor user interface and user experience (UI/UX)
• Lack of trust
• Inferior e-commerce software
• Lack of planning and foresight
• Inability to retain customer loyalty
• And many more

In this 2-day interactive hands-on e-commerce website creation training course, you will not only learn the technical aspects of setting up an online storefront, but more importantly… how to sell.

From project planning, market research to site development and conversion rate optimization, you will know how to create and manage an online store by the end of this workshop.

Objectives

By the end of this course, participants will:

• Understand what the market wants, and sell them what they want.
• Develop a marketing plan and understand the difference between buying advertisement and content or long tail marketing.
• Be familiar with using WordPress, WooCommerce, and Rezkii to design and create an online store.
• Set up a shopping cart, payment gateway, shipping options, and more.

Key Features

• Up-to-date course modules
• Hands-on with lots of practical examples
• Structured curriculum
• Demo website for each student
• Taught by Web Design experts in the field
• After-training support

Outline

INTRODUCTION

Instructor-led | Mode of delivery (Presentation)

• The Landscape of E-Commerce in Singapore and the World Today
• Introduction to E-Commerce, WordPress, WooCommerce and Rezkii
• Why do eCommerce on WordPress and WooCommerce?
• What is Rezkii?

E-COMMERCE PROJECT BASICS

Instructor-led | Mode of delivery (Presentation, worksheet)

• Project Planning
• Market Research
• Planning your site architecture and sitemap
• Planning your home page

WOOCOMMERCE REFRESHER

Instructor-led | Mode of delivery (Presentation, walk-through, practical hands-on)

• Customising your WooCommerce Site
• Customizer
• Adding a logo
• Creating inpidual product pages
• Creating product category pages
• Creating coupons
• Setting up a shopping cart
• Setting up shipping options and developing a shipping strategy
• Setting up your payment gateway
• Managing orders and customer accounts
• How to collect credit card payments on your website and PayPal.

HOW TO INCREASE CONVERSIONS AND ONLINE SALES

Instructor-led | Mode of delivery (Presentation, walk-through, practical hands-on)

• How to gain consumer trust by making a great first impression
• Remarketing with coupons and offers
• Improving the shopping cart experience
• Following up via newsletter
• Asking for feedback
• Using live chat
• Optimizing for speed
• Securing your site and showing people they can trust their information is safe with you
• Organizing site navigation and structure

REZKII: A BETTER WAY TO DO E-COMMERCE

Instructor-led | Mode of delivery (Demonstration, practical hands-on)

• What is SaaS and why is Rezkii a better way to do WooCommerce
• Starting a store on Rezkii
• Page Builder
• Customizer