Course details
Especially in difficult trading times it is vital to concentrate scarce resources where the best chance exists of getting results.
Good direct marketing campaigns indentify and target those prospects most likely to react positively. By presenting our case in ways that make an impact we stand a far better chance of ‘standing out from the crowd’. By relating to what customers see as important we don’t waste their time, but help them to take positive action now.
Important direct marketing skills include:
- Campaign Objectives
- Target Audience
- Creative Decisions
- Developing The Offer
- Framing The Message
- Media Decisions
- Action Plan
- Campaign Review
- Telemarketing Support
- Mobile Marketing Support
Course Aims
The course is for anyone who want to prepare themselves for successful direct marketing campaigns.
It is not necessary to have any prior qualifications or experience in marketing or sales.
Updated on 08 November, 2015Course Location
About Griffin College
Griffin College runs Facilities Management courses at Certificate and Diploma Level. Facilities Management is a growth area with expanding employment and a recognised qualification in the area is essential.Griffin College also offers ILM/City&Guilds Leadership and Management Award, Certificate and Diploma courses at Ofqual UK Levels 3, 4, 5 and 6.
Through our iEnglish Centre division, we also offer English language courses, including examination preparation for Cambridge and IELTS. See all Griffin College courses
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