Diploma Program in Customer Relationship Managment and Marketing Institute of Banking Studies
Price: TBA

Course details

Participants in this program can obtain a certificate as «Customer Service and Marketing Officer» after successfully completion of each of the nine below listed program,s units conducted over.

Objectives :

  • Provide participants with the necessary skills and applications to manage customers relationships, and to ideally use the modern marketing concepts based on the best practices worldwide . Noting that this program combines in a leading way among three major concepts (CRM, Marketing , and Selling) ; hence, giving the attendees the opportunity to specialize in the future in one of those three concepts through attending other specialized trainings.

About Institute of Banking Studies

The Central Bank of Jordan began in 1965 to study the necessary means of setting up a team for theoretical and practical training aimed at promoting human cadres of the banking and financial sector and study its employees needs and satisfy their desires to advance their scientific and practical abilities . These efforts culminated in the creation of the Institute of Banking Studies in accordance with Article (37) Paragraph (d) of the Central Bank of Jordan Law and in accordance with the Institute,s Articles of Association No. (69) issued on 1970. The Institute   was   officially   inaugurated on   October 9, 1971 and was housed then at the Central Bank,s premises.

In the early 1990,s , the  Institute  witnessed a new stage ; the construction of the Institute,s permanent   headquarter   in  Tla,a  Al  Ali ,  a suburb of the capital  Amman . The complex was constructed on an eight dunums plot of land and comprised of administration units, academic and training activities halls, library, laboratories, cafeteria, health clinic and a multipurpose hall. Also , the Institute has two branches, one in Irbid and the other in Aqaba.  The purpose of  these  branches is to widen the distribution of academic and training activities conducted  by the Institute to cover the various regions of the Kingdom.

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