Diploma in Visual Communications (Graphic Design)

Course details

Students will gain broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity and packaging.

Overall, this programme develops students’ conceptual and ideas generation abilities to produce innovative and effective communication solutions/products through print and/or online mediums.

Course Structure

1. Module 1: Design Fundamentals (Foundation)
   • Principle of Design and Idea Generation
   • Creative Communication
   • Digital Graphic Design
2. Module 2: Design studies (Foundation)
   • Art Direction
   • Mixed Media Drawing and Rendering
   • Design Theory
3. Module 3: principle of Design (Foundation)
   • Principle of Layout
   • Typography for Design
   • Web Design
4. Module 4: Design specialisation
   • Publication Design and Production
   • Flash Animation
   • Experimental Design
5. Module 5: Design appreciation
   • Packaging Design
   • Design Techniques
   • Brand Design
6. Module 6: Design Major
   • This module will require students to produce an integrated marketing campaign, incorporating what they have learnt in prior modules. Students can work as a team or individually to complete the final major project.

How will I be assessed?

Assessment and examination are mainly project and assignment based, students are required to do a formal presentation at the end of each unit as a form of assessment in FMDS. Several preliminary presentations may occur as peer-to-peer assessment sessions, where projects are mounted for constructive comments and critique.