Diploma In Visual Communication And Media Design

Course details

If you are intrigued by graphic design and advertising that engage your senses, and passionate about experimenting with emerging media -- you are the fearless one we want.

You will be immersed in a dynamic environment -- from a rigorous curriculum to exploratory projects, authentic industry exposure and exciting collaborations, here and abroad.

Have opportunities to gain recognition by showcasing your works through exhibitions and publications, get mentored to win competitions, and seek challenges beyond the classroom with like-minded peers.

Our comprehensive programme exposes you to the many facets of visual communication and media design -- graphic design, digital photography, illustration, 3D rendering and video production, interactive and new media design to branding communications.

Course Highlights

• Integrated curriculum which provides a firm grounding in design fundamentals and formal skills needed to think critically and solve problems creatively
• You will be immersed in a dynamic environment - from a rigorous curriculum to exploratory projects, authentic industry exposure and exciting collaborations, here and abroad
• Insights into professional practice through engagements of reowned practitioners and guest speakers in the industry, through life projects and through industrial training programme in creative industry
• Have opportunities to gain recognition by showcasing your works through exhibitions and publications, get mentored to win competitions, and seek challenges beyond the classroom with like-minded peers
• A student-run integrated design agency called The Student Agency, which provides opportunities for students to work on live projects
• New, purpose-built learning spaces in the New Design School Building, with "home-based" Design Studios, workshops and photography studio that are practice-oriented teaching environments with multimedia facilities

SUBJECT                                                                          GRADE

• English Language (as 1st Lang)                              1 - 6
• Mathematics (Elementary / Additional)                    1 - 6
• Any two other subjects                                            1 - 6

MODULE NAME

Common Foundation

• Communicating for Personal and Team Effectiveness
• Visual Arts Studio
• Foundation Design Studio
• Basic Drawing Class
• Graphic Communication
• History and Theory of Ideas 1

First Year

• Communicating for Project (Proposal) Effectiveness
• General Education 1
• General Education 2
• Drawing Studio
• Visual Design Studio
• Design Creativity and Cognition
• 2D Motion Graphic
• Digital Photography & Image Processing
• History and Theory of Ideas 1

Second Year

• Social Innovation Project or Overseas Social Innovation Project
• General Education 3
• Design, Creativity, Culture and Communications
• Brand Design Studio
• Brand Communication Studio
• Copy Writing
• Web Design
• 3D Visualisation
• Ethics and Law of IT and Media
• Video and Audio Fundamentals
• Industrial Training Programme

Third Year

• Communicating for Professional Effectiveness
• Integrated Design Studio
• Portfolio Design and Presentation
• Creative Entrepreneurship
• Video for Advertising
• Course-specific Option*

Course-specific Options - Students may choose one module from the following:

• Advertising Communication
• Creative Imaging for Communication
• New Media Design