Course details
The importance of delivering a tourism product to the market from both a customer service and a highly successful business proposition is underlying throughout the course. Students will gain a professional understanding of each of the five modules covered. Realising the dynamics of the tourism industry and the effects that change in the global economy and environment will have on this industry will ensure the students have the ability to be flexible in business planning. Regular revisions of current affairs will ensure that each student is capable of entering into debate on the overall topic of tourism as a business, both at home and abroad.
Assessment
To be awarded the Diploma in Tourism Management & Marketing, students will be required to complete an in-class assessment (30%) and a written assignment (70%) for Marketing for Tourism and Issues in International Tourism. Heritage Management is assessed by way of assignment (100%) while Tourism in the Economy and Structure of Travel and Tourism are assessed by end of year exam (100%).
Programme Content
Structure of Travel and Tourism
Participants in this module will gain an overview of tourism perspectives worldwide. Areas dealt with will include the tourism distributive system, the role of the tour operator, supplier, retailer, hospitality sector and airlines, passenger transportation and the impact of technology on tourism.
Marketing for Tourism
Marketing is a vital management function in the tourism industry. Students on this module concern themselves with issues such as planning for tourism marketing, services versus product marketing, the marketing mix for tourism, the international marketing of tourism and the control of management of marketing activities, with an overview of online marketing opportunities. This modules also explains how marketing and sales must work together to achieve the overall success of the various industry sectors.
Tourism in the Economy
Tourism is a valuable contributor to a host economy’s health. In this module, students will gain an understanding of the role of tourism in the growth of a national economy. Other areas of study will include employment and income creation, the balance of tourism payments and the role of the public sector in tourism development. This module also explores how profits are made in the retail and wholesale sectors of the industry and how best to recognise profit making opportunities.
Issues in International Tourism
In this module, students will consider issues such as tourism and the environment, societal and cultural impacts and the concept of sustainable developments. Other areas of study will include event authenticity, tourism in the developing world as well as tourism and indigenous peoples.
Heritage Management
The concept of heritage and its role in tourism is a priority for many economies that are dependent on tourism. Accordingly, the role of heritage and enterprise, national heritage agencies and their role in tourism development, visitor and interpretative centres and the administration framework will constitute a major part of this module.
Updated on 08 November, 2015Course Location
About Dublin Business School
We_They specialises in the provision of career focused business and law education as well as the delivery of contemporary programmes in the areas of arts, media, social science, humanities and psychology. This is an exciting time for you as you lay the foundations for the rest of your life. At We_They we will do all that we can to help you to make the right choices for your future and a programme of study at We_They will give you the best possible start in your career. We have developed our courses in collaboration with industry and professional bodies, so that when you graduate, in addition to your academic qualifications, you will have the skills and knowledge to begin a successful career. Our ethos is to provide programmes which are highly focused and relevant to domestic and international students which employ innovative approaches to teaching and learning.
One of these innovations is We_They Advantage. We_They Advantage is an initiative which gives students the opportunity to engage in a development programme run parallel to their academic studies that prepares students for the workplace. It has long been recognised that the role of third level is not simply to impart knowledge but to contribute to maintaining a competitive and a ‘smart’ economy, and also to play a valuable part in the holistic development of the person. Part of this development relates to the fostering of ‘transferable’ or ‘generic’ skills in inpiduals. Examples of such skills are communication skills, planning, leadership, multi-tasking etc. – skills that are essential not just in learning or work situations, but in all areas of life. We_They Advantage assists We_They students in developing these important skills.
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