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Diploma In S.E.O. - Distance Learning Fitzwilliam Institute Group

Diploma In S.E.O. - Distance Learning

Fitzwilliam Institute Group

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Duration: 14 Weeks

Course details

COURSE CONTENT

Search Engine Optimisation
Introduction to Search Engine Optimization: How people search the web
Determining your objectives and defining your site audience
Planning your SEO campaign
Keyword Generation
Adding Content and Meta Tags
Link Building
Developing an SEO Friendly Website
Optimizing your site for Major Search Engines
Submitting your website URL to Search Engines
Local Business Listings
Pay Per Click and Google AdWords
Measuring your results – Web Metrics
Things that might adversely affect your SEO
Working with SEO Plug-Ins
Online Marketing
Doing Business on the Internet
Analysing the Web
Promoting Your Website
Google Adwords
Google AdWords and Online Advertising: The Basics
Tour of Google AdWords Environment
Creating and Managing a Google AdWords Account
Building an Google AdWords Campaign
Social Media Marketing
Introduction to Social Media and Social Networking
How Social Media is transforming the way we do Business
Facebook
Twitter
YouTube
Online Public Relations
Online Influences on Present PR Practices
Social Media and PR strategy
The Social Media Landscape
The Internet as a Media
E-COMMERCE - Website Creation
The Theory of E-Commerce
Introduction to Web Site Design
XHTML
CSS
Presentation Skills
SEO Campaign Project
Methods of Training
Subject Experts
Who Should Apply
Qualifications

COURSE PROJECTS

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.

Updated on 13 November, 2015

About Fitzwilliam Institute Group

Internationally Renowned for Excellence, Fitzwilliam Institute Group have over 30 years of successful experience;

Established in over 140 territories worldwide, They are - Globally - the Longest Running Provider of Practical CTheirses to Industry;

They train over 5.000 people across the UK, Ireland, Europe, Australia, Canada, USA,South Africa and Asia each year;

Over 70% of Their students come to us from past students recommendation;

Their Diplomas and Postgraduate Diplomas are Industry Certified and Internationally Recognised;

They are Industry Connected: Their CTheirses are Designed and Delivered by Successful Industry Professionals, ensuring that what you learn is Practical, Relevant and Up-To-Date;

The vast majority of Their students enter full-time employment all over the world upon completion of any of Their globally recognised online cTheirses;

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