Diploma In Public Relations

Course details

COURSE CONTENT

PUBLIC RELATIONS COURSES: MODULES 1

• The Meaning and Development of Public Relations

PUBLIC RELATIONS COURSES: MODULES 2

• Ethical and Legal Issues

PUBLIC RELATIONS COURSES: MODULES 3

• Strategic Process

PUBLIC RELATIONS COURSES: MODULES 4

• PR Sectors

PUBLIC RELATIONS COURSES: MODULES 5

• The Professional Environment

PUBLIC RELATIONS COURSES: MODULES 6

• PR as a Management Function

PUBLIC RELATIONS COURSES: MODULES 7

• Public Relations Crisis Management

PUBLIC RELATIONS COURSES: MODULES 8

• Internal PR

PUBLIC RELATIONS COURSES: MODULES 9

• Sponsorship and Community Relations

PUBLIC RELATIONS COURSES: MODULES 10

• Political Lobbying

PUBLIC RELATIONS COURSES: MODULES 11

• Outreach

PUBLIC RELATIONS COURSES: MODULES 12

• Tools and Techniques

PUBLIC RELATIONS COURSES: MODULES 13

• Interviews

PUBLIC RELATIONS COURSES: MODULES 14

• Entrepreneurship in PR

PUBLIC RELATIONS COURSES: MODULES 15

• Research in Public Relations

PUBLIC RELATIONS COURSES: MODULES 16

• Case Studies

PUBLIC RELATIONS COURSES: MODULES 17

• Presentation Skills

PUBLIC RELATIONS COURSES: MODULES 18

• Online Public Relations

PUBLIC RELATIONS COURSES: TOPIC 1

• The Social Media Landscape

PUBLIC RELATIONS COURSES: TOPIC 2

• The Internet as a Media

PUBLIC RELATIONS COURSES: TOPIC 3

• Online PR building blocks

PUBLIC RELATIONS COURSES: TOPIC 4

• Social Media and PR strategy

PUBLIC RELATIONS COURSES: TOPIC 5

• Online Influences on present PR practices
• Media And Media Writing
• Mass Media

PUBLIC RELATIONS COURSES: MODULES 19

• The Relationship between Public Relations and the Media

PUBLIC RELATIONS COURSES: MODULES 20

• Media Relations

PUBLIC RELATIONS COURSES: MODULES 21

• Media & relevant Public bodies

PUBLIC RELATIONS COURSES: MODULES 22

• Legal issues within Media Relations and Public Relations

PUBLIC RELATIONS COURSES: MODULES 23

• Press Release Writing

PUBLIC RELATIONS COURSES: MODULES 24

• Writing Interview Briefs

PUBLIC RELATIONS COURSES: MODULES 25

• Writing for Statements and Speeches

PUBLIC RELATIONS COURSES: MODULES 26

• Business Material for PR

PUBLIC RELATIONS COURSES: MODULES 27

• Writing for Publication

PUBLIC RELATIONS COURSES: MODULES 28

• Grammar

PUBLIC RELATIONS COURSES: MODULES 29

• The Professional Environment

PUBLIC RELATIONS COURSES: MODULES 30

• Marketing

PUBLIC RELATIONS COURSES: MODULES 31

• Marketing Communications

PUBLIC RELATIONS COURSES: MODULES 32

• Integrated Marketing Communications (IMC) Strategies

PUBLIC RELATIONS COURSES: MODULES 33

• Professional Services

PUBLIC RELATIONS COURSES: MODULES 34

• Client Service Management

PUBLIC RELATIONS COURSES: MODULES 35

• Business / Government Environment

PUBLIC RELATIONS COURSES: TOPIC 1

• Management

PUBLIC RELATIONS COURSES: TOPIC 2

• PR's Role within Corporate Management

PUBLIC RELATIONS COURSES: TOPIC 3

• Organisation's Impact on Society

PUBLIC RELATIONS COURSES: TOPIC 4

• Irish Politics and Government

PUBLIC RELATIONS COURSES: MODULES 36

• Event Management

PUBLIC RELATIONS COURSES: METHODS OF TRAINING

PUBLIC RELATIONS COURSES: LECTURERS

PUBLIC RELATIONS COURSES: POSSIBLE CAREERS

PUBLIC RELATIONS COURSES: WHO SHOULD APPLY

PUBLIC RELATIONS COURSES: QUALIFICATIONS

COURSE PROJECTS

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.