Diploma in Mass Communication (Public Relations)

Course details

This pragramme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR write­ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students' experiential skills are enhanced via case studies and events.

Career Prospects

• Public Relations
• Advertising
• Marketing Communication
• Event Management
• Media
• Hospitality
• Customer Relations
• Human Resource

Academic Progression

Graduates may be admitted into Year 2 of:

• Bachelor of Public Relations (Honours)
• Bachelor of Corporate Communication (Honours)

Programme Outline

• Introduction to Mass Communication
• Introduction to Information Technology
• Chinese Modern Writing OR Introduction to Drama
• Mass Media and Society
• Introduction to Electronic Publishing
• Chinese Writing for Mass Media OR Psychology I
• Public Relations
• The Modern Electronic Media
• Basic Photography
• Malaysia: Cultural & Religious Practices
• Public Relations Writing
• Public Speaking
• Public Opinion & Persuasion
• Consumer Behaviour
• PR Strategies and Tools
• Public & Media Relations
• Media & Advertising
• Communication Law
• Translation : BM, English & Chinese OR Translation : BM & English
• Production and Publication
• Malaysian Constitutional Framework and Policies

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular
• Co-Curricular Courses can be taken in any semester of the study