This pragramme aims to promote literacy in an information society where audience is frequently exposed to multifarious forms of media content which can be developed and transmitted at greater speed, transcending international boundaries. This pragramme will enable students to acquire a greater understanding of the mass media, their functions, impact and the future direction of the media.]

Career Prospects

  • Advertising
  • Public Relations
  • Print Media and Electronic Media
  • Writers
  • Producers of Information
  • Media Planner

Academic Progression

  • Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Media Studies.

Programme Outline

  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Chinese Writing for the Mass Media ORIntroduction to Drama
  • Introduction to Human Communication
  • Malaysia: Cultural & Religious Practices
  • Chinese Modern Writing OR Music Appreciation
  • Mass Media and Society
  • Introduction to Advertising
  • Film & Society
  • Public Relations
  • Public Opinion & Persuasion
  • Radio & DJ
  • Cybersociety & Communication
  • The Modern Electronic Media
  • Malaysian Constitutional Framework & Policies
  • Communication Law
  • Production and Publication
  • Media Planning
  • Writing for Mass Media
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Media Ethics

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular
  • Co-Curricular Courses can be taken in any semester of the study

Tunku Abdul Rahman University College (‘TAR University College’), formerly known as Tunku Abdul Rahman College (‘TAR College’), is a premier institution of higher learning in Malaysia set up in 1969 by the Malaysian Chinese Association (MCA) to provide quality and affordable tertiary education to Malaysians.

TAR College was named after the first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj and set up to complement and supplement the efforts of the Malaysian Government to meet the current and future manpower needs of the nation.

It has since been successfully upgraded to University College on 2 May 2013, opening up a new vista for the University College to explore and to develop further in the sphere of academia.

See all TARC University College courses

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